Advanced Typography || Task 02

 Advanced Typography

31/8/2022 -  5/10/2022 (Week 7 - 11)

Jonathan Wiguna Halim 0356790

Advanced Typography || Exercise

Instructions

Lecture

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Practical

Task 02 part A | Key Artwork

Fig 1.1 1st draft attempt

So here are my first attempt at making my own logo. What I am trying to make here is my initial which is either JO / JOE. Personally, I really like the top left or the bottom one. Why do I like the first one? Because it looks exactly like me, where it got my glasses. And the bottom one is because I feel like it looks cool. 

Fig 1.2 Final decision

In the end, I choose this because it feels like me, simple and minimalist. But I got comments that either I take off the smile or make it bigger. And I choose to keep putting it but make it bigger because the smile adds a characteristic to the logo.

And here is the animated logo video. What I do in here is quite simple just make an animation of the line that looks like it gets drawn, but I add another line behind with different colors to make the animation not look so boring.

Task 02 part B | Collateral

Fig 2.1 Book Mockup

Here is the first mockup that I make, because the brief said that I need to put my picture in one of the posts. So here it is, myself on a book cover where at the back of my face there is a line that I get from my logo components. And I add one more mockup which is a sticker that you can see at the bottom right corner with my logo on it.

Fig 2.2 VHS Mockup

Fig 2.3 LP disk & cover Mockup

As for the other mockup, I also try to add the lines component into it. and also my motto which is "Go Beyond!". And I also add to each mockup my sticker.

Fig 2.4 Instagram Post

And here is my other post that will be posted on my Instagram account. The design here is to use my logo component as the graphics. I use my logo as the background, enlarge it, and also make the opacity low so it looks pleasant to the eye.

Feedbacks

Week 6: General Feedback - I can just choose between two options whichever suits me the most

Specific Feedback

- The top left and top right are nice

- The bottom one cannot read Week 7: Feedback - You can take off the smile or if you want to keep it there, make it bigger Week 9: Feedback - You can tone down a bit the purple tone
- Overall nice.

Reflections

Experience

My experience doing this assignment is fun to say because I like to explore my own logo. I feel like this assignment is not just for a school project but also can be used for our watermark so I really enjoy doing it and having fun with it.

Observation

In this exercise, I observe so many logos have been done, so It is quite hard and challenging for me to make my own logo/monogram looks distinctive or unique compare to others that have been done before.

Findings

I found that monogram needs to be distinctive and also readable, so people who see it do not hard to read it and to make it stand out when people see our logo they never see it anywhere else so they know that is us not some other people or company. 

Further Reading

For my logo design, I try to find the pdf of "Logo Modernism" online

This book really helps me to know what kind of logos professionals have done. And also there is a lot of mix n match of graphics that can form into a letter.